The still thumbnail picture, that appears in the YouTube Player while the video clip is loading, is generally the center frame of that video. For instance, if a YouTube clip is 3 minutes long, YouTube will capture the frame at position 01:30 and make that as a thumbnail.
While it has been impossible to set your own poster frame in YouTube, here's some bit of good news - YouTube now offers three thumbnail choices and lets you pick the image that you want to see as the default thumbnail for that video.
Here's how it works - if some video clip is x seconds long, YouTube will generate three image thumbnails at x/4, x/2 and 3x/4 seconds - video producers can point the mouse to the frame that best describes their video.
To set a custom poster frame in YouTube, click the "edit video info" button next to your video description (you should be logged in). Pick one of the three video still images and click save. That's it.
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