It's a well known fact that search engine visitors, not your regular readers, are more interested in Adsense ads and other advertising because they've have to your looking for information and are probably in a mood to buy something.
Related: Track Adsense Clicks with Google Analytics
Now the next query, visitors from which search engine are most interested in advertising displayed on your website? In other words, which search engine is sending traffic that converts best for you.
Jeremy Zawodny of Yahoo! (he uses Adsense, not YPN) tracks the referring search engines as separate Adsense channels. He posted a snapshot of his Adsense report suggesting that visitors from Comcast, Ask.com and AOL are converting best for him in term of CTR and eCPM (i.e., Adsense Revenue)
Bloglines visitors registered almost negligible conversion and that's obvious for the reason stated above - regulars are more interested in content, not in advertising. Therefore, it makes sense to hide advertising from new articles that are generally read by return visitors, not search engine traffic.
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